Time: 8.00pm-10.00pm
Venue: Nouvo, Thai Club, Beach Club, Poppy Collection@ Jalan P.Ramlee
Chivas Regal unveils its new global advertising campaign themed "Live with Chivalry". The actual launch of this campaign was held on 6 March, 2009, Euphoria MOS. Before that, there had a teaser campaign to lead to the launch of mass event and tell everyone that "something big is coming......"
On that night, there were 4 horses with knight riders with 4 police outriders and 10 securities to march approx. 40 mins on the street of Jalan P.Ramlee, from Beach Club until Poppy Collection. Beside that, 10 Chivas Brand Ambassador have interacted with onlookers by giving away free gift.
Horses parade on the street, Jalan P. Ramlee
Chivas branding on the horses' buttock.
Chivas' management with the horses.
Modern Knight rider dressed with tuxedo and holding the flag pole.
Chivas Brand Ambassadors were giving away free gift.
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